Netflix no longer wants to share your opinions about TV shows or movies with the rest of the streaming community.
The streaming giant is reportedly set to phase out user-submitted reviews over the next two months. As first reported by CNET, Netflix will stop accepting user reviews as of July 30. Then, by mid-August, it will delete all reviews customers have submitted.
According to Netflix, over time it has seen a drop in usage of user reviews — which are available only on its website via computers. But some titles have garnered a strong outpouring of feedback: the popular original series Stranger Things, for example, currently has 3,897 reviews on the Netflix site.
Ultimately, Netflix’s decision to eliminate user reviews likely comes down to one factor: They probably did not, on balance, lead to people streaming more content from the service.
The reviews feature on Netflix have allowed viewers to rate a TV show or movie using a five-star scale. The reviews must be at least 80 characters, with a max of 1,999 characters.
Netflix’s shutdown of user reviews comes a little more than a year after it removed the longstanding five-star rating systems for content recommendations. Now, users rate titles using thumbs-up or thumbs-down, and Netflix displays a personalized percentage “match score” for titles based on its calculation of what kind of TV shows and movies you’ll enjoy.
According to Netflix, thumbs-based ratings deliver more accurate recommendations and is easier for people to understand than the five-star scale. The company said that in testing, it saw a 200% increase in ratings by users with the thumbs-up/thumbs-down system.