Disney stepped up to the plate, and exceeded expectations.
Today, Disney announced that it’s recently unveiled streaming service, Disney+, has reached over 10 million subscribers after its first day of operations. The company announced the news in a brief press release, which you can see below:
“Disney+, the highly anticipated streaming service from The Walt Disney Company, has already reached a major milestone, achieving a remarkable 10 million sign-ups since launching.”
The 10 million number came ahead of Wall Street expectations, who pegged the streamer to gain around 8 million at launch. Disney CEO, Bob Iger, previously predicted that Disney+ would have between 60 million and 90 million subscribers by 2024.
The company also announced that the Disney Plus mobile app for iOS and Android was downloaded 3.2 million times, according to research firm Apptopia. 89% of the downloads came from the U.S., 9% in Canada and 2% in the Netherlands (the three countries where Disney+ is available).
The service, which is priced at $6.99 in the States and $8.99 here in Canada, utilized a number of marketing tactics to increase sign ups, including discounts to Disney D23 members, partnering with Verizon to give it away for free to the cell phone giant’s customers, and bundling it with Hulu and ESPN+.
Disney’s stock popped as much as 4% in mid-day trading Wednesday on the announcement, after trailing down in the morning session.
On November 19, the company will continue the Disney+ roll out with Australia, New Zealand and Puerto Rico. This will be followed by a March 31 roll out into Western Europe, including U.K., France, Germany, Italy, Spain.