Netflix and Nickelodeon announced a deal on Wednesday for Nickelodeon to create and produce original animated feature films and television series based on Nickelodeon’s library of characters. The partnership includes a music-based project centered on Squidward, the dull and serious octopus from the classic television series SpongeBob SquarePants.
The deal announced on Wednesday reflects a strategic shift at Nickelodeon and its owner, Viacom, one that would turn Viacom into a distributor of sorts where they would produce content for the streamings service that offers them the highest price instead of making their own streaming service.
Nickelodeon licensed some of it’s most popular shows like SpongeBob and Dora the Explorer to Netflix in 2009. Nickelodeon and Viacom made a new deal with Netflix a couple of years ago to supply the service with original content based on Nickelodeon’s Loud House and Teenage Mutant Ninja Turtles properties.
“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that reimagine and expand on the worlds they inhabit,” Melissa Cobb, Netflix’s vice president of original animation, said in the news release.